Memorable quotes often aren’t so memorable when we try to recall them. We tend to cobble together some version of the original in our minds and go with that. Then, without intending to, we might stumble upon that same quote neatly framed in a gift shop, ready to be bought and hung on the wall.
There are countless quotes out there, some motivational, others inspirational, offering reflection and reminding us how fortunate we are, even when life throws us a few curveballs.
One such quote, often paraphrased, comes from the American writer Maya Angelou: “People will forget what you said, but they will never forget how you made them feel.”
Feelings matter. Often, the experience we have is valued just as much as the outcome itself.
When we receive good service, we’re far more likely to return. Giving customers a positive experience is becoming increasingly important.
However, providing a good experience doesn’t mean always being at your customers’ beck and call. In many cases, a hands-off approach works just as well. This is where our solution shines.
Allowing your customers to access information they’d typically have to request from you is a simple yet effective way to enhance their experience. Customers appreciate options, and providing an Online Portal with features like Payment, Copy Document, and Query Notification is a convenient alternative for obtaining what they need.
Giving customers the freedom to access information 24/7 can be a game-changer. Surprisingly, less direct interaction can often make customers happier. Offering self-serve options where they can retrieve information on their own time is not only convenient but also efficient for both parties.
As self-service technology becomes more common in our daily lives, there’s a growing expectation that information should be instantly available. In fact, research shows that around 70% of customers expect a website to have self-service options.
By offering these options, you’re meeting customer expectations, which is a big plus for future interactions.
Customer satisfaction surveys often show that customer experience is now the top priority in service interactions. A recent study by Econsultancy found that customer experience is becoming the number one area of investment for service-based businesses.
The study revealed that 86% of customers are willing to pay more for a better experience, and 65% said a good experience was more impactful than memorable advertising. Additionally, 75% stated that customer experience plays a key role in their purchase decisions.
Creating positive feelings is the key to building strong customer relationships, and a happy customer is a loyal one. Remember, it’s not just what you say, but how you make people feel that keeps them coming back.
In the words of Maya Angelou’s — “People will forget what you said, but they will never forget how you made them feel”.
